Switzerland is not in the EU.
An EU trademark covers 27 countries - Switzerland is not one of them. Crossing into the Swiss market requires a separate, dedicated registration.
A boutique Swiss IP firm helping international companies secure their trademarks in Switzerland. Strategy, filing, and enforcement - handled directly by a WTR1000-recommended attorney.
Trusted by international brands operating in Switzerland
Most brands discover this the hard way - when a counterfeit appears and they can't defend their trademarks, or when they receive a cease-and-desist letter from the owner of prior registered rights.
An EU trademark covers 27 countries - Switzerland is not one of them. Crossing into the Swiss market requires a separate, dedicated registration.
If you fail to register your brand on time, you can be blocked from using it at all in Switzerland. Is it worth risking your access to the market in this way?
Self-service portals fill forms. They don't tell you if a trademark will be accepted or not, they don't carry out trademark availability searches, and they don't tell you how best to protect your trademark.
From the first strategic conversation to ongoing enforcement, every step is handled with rigor and discretion.
Tailored trademark strategy for the Swiss market: trademark availability searches, advice on filing (descriptiveness, goods and services, etc.), and portfolio architecture aligned with your business goals.
Direct filings in Switzerland (IPI) and worldwide via the Madrid System. Araucaria acts as your registered representative throughout the process.
Oppositions, conflict management, online brand protection, and ongoing IP advisory as your business grows.
Founder of Araucaria and a WTR1000-recommended trademark attorney, Anca spent years as Senior IP Counsel at Novagraaf (Questel Group), where she developed and led the firm's Online Brand Protection service.
She also advises on data protection matters, holds IAPP CIPP/E and CIPM certifications, lectures regularly at CREA (Omnes Education Group), and has been published in World Trademark Review, WIPO Magazine, The Licensing Journal, and The Fashion Law.
No outsourcing. You work directly with the person who builds your strategy.
Doing business is a bit like gambling. We help you keep the gambling to a minimum.
We take the measure of your business, your markets, and your existing IP situation. No commitment.
You receive a clear roadmap: scope, timeline, fixed fees. No surprises.
We handle the entire prosecution and stand by you for renewals, oppositions, and enforcement.
Tell us about your brand and your plans. We come back within 72 hours with a clear initial assessment.
Your information remains strictly confidential and is processed under Swiss data protection law (FADP) and the GDPR.
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